Helvetica Movie Quote

"And I think I'm right calling Helvetica the perfume of the city. It is just something we don't notice usually but we would miss very much if it wouldn't be there."

~Lars Müller~

   I chose this quote because I feel like it best represents what everyone truly feels about the font Helvetica. It has invaded the world, every where you look it's being used. From company's names to magazine articles, it has now become the "professional" default font for any creation. Most people can identify when it is used on the streets without actually acknowledging it. But if one day everyone stopped using it, we would miss it as the quote says. It has become part of our daily lives, and it has now become normal for us to see it.

Make It Better~ Kinetic Typography

      This video  I chose to write about is called " Make It Better", this is the video that caught my attention the most to write about. It is a very simple concept that only has one statement that says "I'm gonna make it better" which it first starts out with just the changing of regular fonts then it turns into different positions, different colors etc. I like this video because it shows that trial and error is the only way to get better when doing something, which did inspire me to do my best. I find this video to be very crisp and clean it is very visually appealing. Every time there is a big change a different sound is played to emphasize the change/movement at 0:21 is an example of when the letter m turns into a balloon like and the sound of blowing a balloon is played to be more realistic.

       One of the first principle of design examples was at 0:21 seconds and it is anticipation because the m in "I'm" made the sound of a balloon being blown up and then turns into a big blob, after that you don't know whats going to happen next. At 0:40 seconds squash and stretch was used when changing the shape of the letters making it seem more interesting. At 0:48 seconds secondary action is used with the two different statements, the difference of the fonts collide and make a mix between them both. Another example is at 0:54 when the drop of black, drops on to the top of the statement and bleeds down giving the words more dimension.