This video I chose to write about is called " Make It Better", this is the video that caught my attention the most to write about. It is a very simple concept that only has one statement that says "I'm gonna make it better" which it first starts out with just the changing of regular fonts then it turns into different positions, different colors etc. I like this video because it shows that trial and error is the only way to get better when doing something, which did inspire me to do my best. I find this video to be very crisp and clean it is very visually appealing. Every time there is a big change a different sound is played to emphasize the change/movement at 0:21 is an example of when the letter m turns into a balloon like and the sound of blowing a balloon is played to be more realistic.
One of the first principle of design examples was at 0:21 seconds and it is anticipation because the m in "I'm" made the sound of a balloon being blown up and then turns into a big blob, after that you don't know whats going to happen next. At 0:40 seconds squash and stretch was used when changing the shape of the letters making it seem more interesting. At 0:48 seconds secondary action is used with the two different statements, the difference of the fonts collide and make a mix between them both. Another example is at 0:54 when the drop of black, drops on to the top of the statement and bleeds down giving the words more dimension.
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