Art theft and plagiarism isn't necessarily new because it has been apart of history for a long time, but back then it was common for artists to recreate paintings but you knew who the original artist was. Nowadays many artist's post their work online thinking it will make them become known for their work, but instead a lot of big companies are now stealing smaller artist's work without giving them credit.
Instead of the companies actually hiring designers and pay them to give them an original design they prefer to steal it from someone online. Usually when this happens the artist doesn't have a lot of money, and if they would want to sue the company they would lose because they would hire the best lawyers against the artist. In no way is it okay to steal someones work even if you really like it, its better for you to contact the artist directly and ask if you can use it and credit them or even better to pay them for their work.
A popular way for the artist to bring awareness to the stolen artwork is for them to shame the company on social media to make them look bad. this usually happens by the artist to do an interview with newspapers because any news for them is valuable. But only sometimes they enough awareness to get their copied artwork taken down. I know that Snapchat has stolen makeup artists looks for their filters and that the artist have spoken out on social media about this problem and fortunately Snapchat have seen the complaints and apologised and have taken down the stolen work. But that doesn't happen most of the time.
There are many articles that want to help artists to protect their work when its published online here are the 7 steps to help prevent stolen artwork.
1. You need to be aware of your country's copyright laws.
2. You need to monitor all of your online artwork.
3. Locate stolen artwork.
4. See what you could gain .
5. Gather evidence.
6. Send a cease and desist letter.
7. Class action lawsuit.
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